Email joe@lawfirmclientfinder.com or call our office at 303.519.1343 to see how our services can help you increase the profitability of your current marketing efforts.  You may not know how much time or money you are wasting on a daily basis due to bad advertising.

Have you ever wasted $500 in advertisements?

The goal of marketing automation is to help you spend less money on the wasted advertisements and spend more money on effective campaigns that target the right customer exactly when they need your services. The thing about marketing optimization is that it takes time, and it requires closely studying current marketing campaigns.

Anybody can throw down $1,000 on advertisements. But it takes a digital marketer to understand how that $1,000 was spent and the best audience to spend $1,000 on in the future.

We are all familiar with the general concept of marketing optimization. The goal is to spend less money while acquiring more customers. The difficult aspect of it is that optimization has a different formula in each of the different advertising channels. Below we talk about YouTube optimization to give you an understanding of how to create profitable campaigns.

Optimizing a YouTube campaign

YouTube campaign essentially boils down to three fundamental factors.

  1. Targeting your audience.
  2. Building a compelling video.
  3. Capturing interested leads in a landing page.

To optimize your audience, the most tried-and-true method is to advertise to different audiences.  Then you can study where is the highest frequency of acquisitions. Then you can devote more money towards advertising to this prime demographic.

Here are the different ways that you can target an audience:

  • Target by age.
  • Target by gender.
  • Targeted by parental status.
  • Target by household income.
  • Target by interests.

To optimize, create different target audiences and different titles for separate YouTube campaigns.  Then have the separate YouTube videos go to separate landing pages.  Now you can monitor and track which campaign is performing better.

In selecting an audience to target, you may already know what type of person prefers to work with you. After some 5 years or 10 years of working professionally, you can predict which people are most interested in your services.  As you consider who this specific type of person is, they become your client “avatar”.  Create your “client avatar” based on your successes that you’ve had. With this Avatar, you can better define what audiences are worth targeting in YouTube advertisements.