The identity of all competitors is kept a secret.  However, the following analysis is based off a study of a current company in the market right now.

Here is an overview of what the company does. They have multiple different websites that attract certain types of leads based on a practice area of law. Essentially each of these different websites works as a funnel to get inbound leads.

They have different funnels for inbound leads. These leads may need help with car accidents, bankruptcy, business, civil lawsuits, criminal defense, DUI, employment law, estate planning, family law, immigration, personal injury, or more.

Here’s the process of working with the company:

  1. First, you give an initial deposit of money,
  2. Then as leads enter information on one their websites, that information is immediately forwarded to you,
  3. When a lead is forwarded to you, some dollar amount per lead is taken out of your account balance.
  4. You may initially have to give $500 or $1,000 to create an account balance, then a lead could cost $30 to $200, and that money will be taken out of your account balance regardless of whether or not that lead becomes a client of yours.
  5. All leads are exclusive, which means they only come to you and they are not shared with other attorneys.

This operation is performed by a small marketing company.

The main difference between this company and our company is that the Lead Giver company only serves one purpose and that is to give you leads.

However, in working with us, we want to help increase the value of your legal services business while simultaneously giving you leads.

Our proprietary strategy helps you offset the cost of building your business with the positive cash flow that comes from new clients coming in the door.

A generic lead giving company will only focus on giving leads, they don’t even focus on:

  • helping you increase acquisition rates per lead
  • helping you target the specific types of clients in your specific practice-area (they only give generic leads)
  • helping you decrease your cost per lead.
  • helping you build your digital presence (through website design or social media initiatives) to increase the value of your company.
  • help you build any new “digital idea” you have to help you serve more clients with new services.  You may have a vision of what you want to build, but this company cannot at all help you with building that vision.

Our company can help you get the specific type of leads you want. For instance, a small business lead with a company of one person and a budget of $500 per month is not as valuable as a software business lead with annual revenues of $500,000 per year.  Larger companies are more likely to request continual services from you, whereas small low-budget businesses are “one-and-done” clients you may never hear from again. Our marketing efforts focus on giving you the type of leads that you want. We want to give you the type of leads who will require more legal services from you, not just a one-time service.

Through your experience in business, you already know that there are leads that will only provide a couple hundred dollars of business and there are leads that will provide thousands upon thousands of dollars of business. The focus of our marketing company is to help you get highly qualified leads result in thousands of dollars of business. The only time we would provide leads that have a low price point of services is if we could market those services to a massive audience and thus achieve massive revenues for your law firm.

Our Specific Lead Targeting is one of the fundamental differences between our company and the generic

Here is what the multi-website lead giver has:

  • Multiple websites that attract leads.
  • Call forwarding that allows leads to call you as they enter in information on one of the websites.
  • A non-refund “refund policy”. Essentially this company says that you get a refund, but it isn’t the type of refund that you are used to receiving. For instance, if you go to Walmart and you buy a toy, you can give back the toy and get back your money in the form of a refund from Walmart. But this is not how the refund works with this lead-giving company, instead, they give you back the remaining balance on your account. So if you get a bad lead, you can’t get a refund for that bad lead. Their “refund policy” is only an unfortunate use of the term refund to provide a false sense of security to the lawyers that are customers of the service.  If you deposit $500 with their company, pay $50 for one bad lead, they will “refund” you the remaining balance of $450 on your account if you ask for a refund.
  • Finally, you work with an account manager who lacks business knowledge.

There are multiple Lead Giver companies out there. While our specific analysis focused on one, the different companies have the same basic strategy for lead generation.

So what is the difference when working with us?

  • We have a goal of building a marketing asset for your company. This provides multiple benefits to your company as you will see below.
  • With a generic Lead Giver, you will always pay a price for those leads, and that price per lead could even increase as inflation increases. However, if you build a marketing asset through our company then we can help you lower that cost per lead which then increases the potential profit margin of your law firm for each client you get.
  • We can help you target the qualified customers that you care about most, not generic practice area customers. 
  • You may have ideas about how to automate certain Legal Services so that you spend less time on them. We can help in building the prototypes of that automation. Then we can help build the production software for you because we have experience in software development. Lead Giving companies only focus on giving generic leads, we focus on helping you create a very valuable and very profitable Law Firm.
  • You may need help improving other parts of your digital presence like improving your website, improving your Facebook page, improving your Twitter page, or improving your Instagram page. Lead Giving companies have no desire to help you build a more powerful brand. We do have the ability to build that brand for you.