Top 10 Reasons You Should Get LinkedIn Sales Navigator

LinkedIn Sales Navigator is worth the investment.  There are countless online softwares that you can use to keep track of your leads, but what makes LinkedIn Sales Navigator different?  Let’s dive in and answer that question.

Reason #1: The LinkedIn Network

LinkedIn has a huge network and it is the Facebook of the business world.  It is a dominant player within the social media networking space and the king of business social media.  You want to have LinkedIn Sales Navigator to help put you above the rest of the competition on LinkedIn.  The more tools you have in your tool belt, the higher your chance your business has to succeed.  When you sign up for LinkedIn Sales Navigator it’s like upgrading to a LinkedIn Ferrari instead of having the same Honda that everyone else drives.

Reason #2: The Expanded LinkedIn Search Increased Number of Results

The LinkedIn Sales Navigator search will give you many more results for many search queries that you run.  See the below example where I ran a search for 2nd connections that were business attorneys.

The regular search resulted in 288 people that I could potentially be connected with (LinkedIn allows users to connect with 2nd connections).  This search had two basic components: “Business Attorney” keyword, and 2nd Connections filter. Now, I will enter in these two basic search components on LinkedIn Sales Navigator and see what the results are: 

This expanded search alone is a great reason to purchase this tool or at least try it out.  You will start living in a mindset of abundance seeing how many different potential clients you can now interact with.  LinkedIn wants to reward their paid users and therefore rewards users with more potential leads for their business.  But of course, you don’t want to spam these people, rather, you want to build a relationship with them so that they can know, like, and trust you.

Reason #3: Detailed LinkedIn Search Filters

The search can be filtered much more as well.  On the search web page, scroll to the bottom of the search widget to find a link that says “View All Filters“.   And here you can get very detailed on the exact type of lead that you want to interact with.  The more specific you can make your prospecting the better.  The advanced search filters on this tool include:

• Geography
• Relationship (aka. 1st connection, 2nd connection, 3rd connection, etc.)
• Company (current company and past company)
• Industry
• Company Size (number of employees)
• Functions Performed By Person
• Job Title (current and past job titles)
• Seniority Level
• Tags
• Postal Code
• School
• Groups
• Years in Current Position
• Years at Current Company
• Years of Experience
• Past Company
• Company Type
• First Name
• Last Name
• Profile Language
• LinkedIn Member Since… (filter based on how long a person has been on LinkedIn)

If you have a segmented customer list or typical client then you will love the segmentation of this search.  Stop guessing in the dark about how many clients you may be able to reach and instead start using the tools that can exactly tell you how many different clients may find value in your services.

Reason #4: Detailed LinkedIn Search Results

Lets look at the Sales Navigator search results again.  Your normal LinkedIn search will only give you the names of people and a link to their profile.  Your Sales Navigator results will give you: who has changed jobs recently, who has been mentioned in the news recently, who has posted in the last 30 days, and who has shared experiences with you.  Each of these items gives you valuable insight on the person that you might talk to.

Reason #5: Organized Business Development

Business Development is not a solicitation of services.  Rather business development is creating relationships with your target client so that when your client needs your services your firm is at the top of their mind.  Business Development (BD) is one of the places where small talk can work wonders because BD is more focused on building relationships.

Have you ever stopped to think that perhaps your whole business development might be listing yourself on different websites, responding to phone calls, and responding to emails in a disorganized way?  Do you wish you had more of a plan of (1) who you wanted to talk to and (2) when you wanted to talk to them?  Well now you can have an organized method of doing just that.  You can save your target relationships as leads or accounts.  Leads are the real life people that you want to talk to.  Accounts are the businesses that you want to follow.

Essentially, with any 1st, 2nd, or 3rd connection on LinkedIn you can save them.  Then you get a personalized home screen that helps you follow all your top-priority contacts.

You get to follow their posts and know when they posted.  When you find something very relevant to your own work, than you can comment back and start a conversation!

Reason #6: Price

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