Local Workshop And Local Event Marketing
Some attorneys have a local event where they teach people in the public about their specialty.
This is a great way to Market your services. If you have considered doing community events before in the past then you should consider them again because of their effectiveness.
But why are community events effective in marketing I lawyer?
Good question. The reasons they are effective are multiple:
- You got more people to know about you within your own City, so this build your local presence. You also get people to trust you and remember you because they had an in-person experience with your Law Firm. As a person is considering different lawyers that they could use for certain legal work they will first think of the lawyers that they have had and person-to-person interaction with. You’re having a live event helps you get to the top of somebody else’s memory.
- You having a live event also helps people trust you more because then you aren’t just some face on a website, or some lawyer with a phone number, but rather you are a person that your prospect customer has facial recognition of.
- Next there are plenty of people who are already interested in getting the type of legal services that you provide, but they need a reason to finally take action on that decision. The final reason could be your event because before nothing was pushing them to take action, but now you’re special Community event is pushing them to take the action that they need to take.
- Community events increase the chances that you will get referral business and referral business is very valuable. Its main value is that people already Trust you and what you could do for them.
- You strengthen your brand with community events because community events help you become a more legitimate business.
- It’s a great excuse to get out from behind the computer and instead build relationships! I once talked with a mergers and acquisitions attorney who said that relationships where the one thing that was most valuable in the sale of a business.
And if you are still reading this article to this point then you are interested in starting a community event to Market your practice, or you are already operating a community event and you want to learn more about our services.
Have you ever put an event on to the website eventbrite.com or Facebook?
This website requires you to enter basic information about the event, title, description, location, time, date, and more. Then after you write this information and post the information your event will be listed on that website. Then anybody searching for an event May find yours by seeing that webpage.
Here’s the problem, you don’t have time to enter in event information across 40 different websites online.
Also if your hourly rate is $300 per hour and you spend 30 minutes entering in event information online, you just spent an opportunity cost of $150 dealing with a website.
This is why you need a solution that can help you publish your event to countless different websites immediately.
And that’s where we can help, we can help you post your event 40 different websites with one click of the button.
If you spent the time to post your event 2:40 different websites that could cost you about 20 hours, if you Bill out at $300 per hour then that means event posting across 40 websites would cost you $6,000 in Lost opportunity. Let us help you out by having the whole world know about your event.