Local advertising could be one of your best tools. This is because people in your community already want to worth with you more out of the convenience that you are local. A potential client is going to do whatever they want to do. Potential clients like working with local legal representatives because it is more convenient for them. Also, clients want to work with a lawyer who understands the jurisdiction that the client lives in.
Focusing on local advertising could be one of your easiest solutions to getting more clients. But the digital landscape is big enough that local advertising could give you countless different options of how to get your name out into the mainstream. Some of these strategies include:
- Building your Google Maps presence.
- Advertising with hyper-local targeting through Facebook.
- Building your Yelp presents with good reviews.
- Make your online content specific to a city and put that city’s name in the title of your webpage. Next make sure to put yourself on Google my business. For instance, somebody may search for “business attorney Dallas”. If you have a web page that specifically shows you are a great business attorney in Dallas then you gain credibility.
While the strategies above purely review your digital options, there are ways to creatively advertise yourself locally through in-person marketing too.
Creative local marketing may include:
- Creating a Meetup Group.
- Creating local events.
- Getting interviews with local papers.
- Studying how your competitors are marketing locally and then using what is working well for them.
Now this next tip you wouldn’t guess is a problem, but it actually is. Some businesses lose ranking in the Google search engine because they’re name, address, and phone number is inconsistent throughout different pages on the web. As Google sees this inconsistency it will rank your business lower. So what information do you want to make consistent throughout your web presence? Good question. Here’s the answer:
- Have a consistent name
- Have a consistent phone number
- Have a consistent address
If you keep these ducks in a row you’re more likely to be trusted by the search engine algorithms that rank your page against local competitors.
Next, creating Google My Business is very easy. And this will help other people see your services. Creating my own Google My Business took less than 10 minutes. So don’t be overwhelmed!
You just go to Google My Business and then enter in basic information. After you enter in that basic information Google will verify your address by sending you a postcard in the mail.