Message Us To Learn More About How Practice-Specific Advertising Could Help You
You can’t market different practice areas the same way, or else you will start wasting your money.
For instance marketing, a criminal attorney is much different than marketing an estate planning attorney. The demographic that you are trying to target is much different and therefore your marketing strategy must be different too. We excel in practice specific advertising because we take the time to understand your law firm and understand your services.
You most likely have a very good specialty, and in this specialty, you most likely want to work with a specific type of client. For that specific type of client that you want to work with, it’s important to understand where they spend time online.
- Somebody looking for a criminal attorney online could be in one of several places. For this example let’s pretend that somebody got a DUI and they were looking for help in lessening the consequences of their DUI. Where would go? Well they could be in one of several places. They may be talking to a Facebook group because they want to talk with other relatable people about how to deal with a DUI. Or the individual with a DUI might be trying to look up helpful information online about how they conquer this new challenge in their life. This means they may be searching words like “DUI help” or “DUI attorney”.
- But what about somebody seeking an estate plan? Where do they hang out online? Good question. If you are seeking an estate plan then you are most likely planning for retirement. Or, perhaps you are seeking an estate plan because you just went through a big life event like a marriage, divorce, the birth of a child, the purchase of a home, or something else is significant. This means if I’m an estate planning attorney I want to market myself to anybody that is going through that kind of life transition. And I especially want to Market to anybody looking up information on retirement planning because ultimately an estate plan is a form of retirement planning.
Because our company specifically focuses on Marketing for Legal Services, and Marketing For Lawyers we have an acquaintance with many different practice areas. And our knowledge of different practice areas helps us create effective marketing solutions to bring inbound clients to a firm.
In marketing, there is a balance between knowing your business, and knowing the client. However, for the average attorney, understanding how to market to your client could take a lot of time and money.
The last important aspect in practice-specific advertising is that you may offer many different types of the services in your 1 practice. And also many different types of clients may need those services. However, in our own experience talking with attorneys, we see that solo attorneys or owners of small law firms desire one specific type of client.
Maybe a business lawyer specifically wants to help small businesses. Or maybe a bankruptcy attorney specifically wants to help large corporations.
After you decide who is the specific type of person you are interested in having as a client, that can make advertising very efficient and very effective because then our company can focus on reaching that demographic.
Email joe@lawfirmclientfinder.com or call 303.519.1343 to learn how practice-specific advertising could help your law firm today.