Search advertising is one of the best ways to get people to ask you for legal help.
Advertising is your website must be ready for it. We have seen attorneys whose website is very blank. We have seen attorneys websites that don’t even mention the legal services that they provide, it more looks like a personal blog. This is not valuable for search advertising because the people interested in your legal services must believe that you are a well qualified lawyer that can handle their work. In order to be well-qualified you must have a website that looks like you are one of the top lawyers in your area.
Search advertising should have one simple goal and that is to get conversions. So long as the search advertising cost less than what conversions that you get from it then it is a profitable strategy that deserves more investment from you.
The next reason search advertising is really valuable is because you immediately Market your brand for the people seeking your services. In order for anybody to hire you they have to have a need for you. When somebody searches on Google, Yahoo, or Bing they are creating that search because they do have a need. Also when they see your advertising at the top of a search result they can better believe that you are a legitimate lawyer who can solve their legal needs.
So what do we do in search advertising and why are we different?
The search advertising budget that we manage will be over $100,000 per year in 2018. This is really valuable because it means that we have already learned plenty of mistakes in search advertising. Other digital agencies marketing for Legal Services will have to spend your money to learn the lessons that we already know from managing large Google ads budgets.
The next part of our search advertising budget is the fact that we make our advertisements very specific to each search query, and this increases the likelihood that people will click on your service. For instance when somebody is searching for a business attorney in New York we want to make sure that the displaying ad says, “Business Attorney New York”.
People searching on the internet need to see that consistent word choice to believe that they can find what they need on your website.
We have we have another key ingredient of our search advertising process that makes our company very valuable
We have one goal and that is conversions. People should be converting to your email list, converting to booking a meeting with you, converting to calling you, or taking another action on your website.
Hour conversion focus is a key ingredient of our digital marketing because conversions into paying clients is the only way that you can pay your bills. Other digital agencies will get you excited about clicks, or excited about page views, but those don’t matter if they don’t become clients. That is why our Central goal is to help any advertising result in conversions because we know that you’re not just paying money for vanity metrics like page views. You only want to pay money if you expect to get money in return. The only way that you can get money in return is if people who click on your ad become a client.
This means that D landing page design off of any search advertisement should be geared towards getting conversions.
Countless people waste thousands of dollars per month on ads that go to web pages that are non-conversion web pages. What is an example of a non-conversion web page?
This is this is a web page that lacks 1 obvious action for a user to take.
The best way to improve conversions is to have only one action that a person can take. That’s right just have one action. Decide what it is you want people to do and focus your advertising efforts on having people take that one action.